Position Summary
TheProduct Line Manageris a key leader within the marketing organization. This role is responsible for delivering owned category strategy, P&L management, and in-market results focused on key growth categories including proteins, sauces, and sides. This position will build, coordinate, and execute strategic and tactical commercial plans across innovation and business continuity aligned with growth agenda. Candidate will lead cross-functional teams to identify strategic, data-backed growth opportunities grounded in internal and competitive market analyses, drive new product launches, build compelling sales stories, and manage the product life-cycles of their portfolio. With support from the Sales & Marketing Analyst, the Product Line Manager is expected to be highly hands-on with data and lead the strategic decision-making for their product line.
Key Responsibilities
Product Line Ownership
Strategic category planning driving transformational growth across channels including Consumer and Foodservice.
Drive portfolio excellence including assortment tracking, lifecycle management, and optimization of core, innovation, and seasonal/limited-time offerings.
Innovation & Launch Leadership
Deliver innovation pipeline from insight-to-launch for assigned product lines; collaborates closely with
commercial functions to deliver innovation agenda including Culinary, Sales, and Commercialization.
Responsible for leading launch strategies that drive excitement behind the initiatives and sell them
Develops briefs for integrated communications, creative, branding/design, and market
Insights & Data Analytics
Analyze business performance to identify and prioritize growth initiatives based on consumer/ customer, brand/category, research, and landscape analysis.
Go beyond reporting, interpret data to uncover the “why" and “so what” behind business
Collaborate with the Sales & Marketing Analyst for additional data mining, while remaining accountable for full analysis and strategic implications.
Cross-Functional Leadership
Act as the internal subject matter expert for assigned product lines, driving strategy through market insights, competitive intelligence, and culinary trends.
Commercial Strategy & Enablement
Lead product line pricing strategy to balance growth and
Partner with Sales and Marketing to create customer-facing messaging, launch assets, and training that enable commercial success.
Skills & Qualifications
Bachelor’s degree in Marketing, Business, or related
5–7 years of experience in product line management, brand management, or strategic
Strong understanding of food industry trends and customer needs; CPG or Foodservice experience
Skilled in leveraging data and insights to shape strategy and
Proven ability to manage complex cross-functional projects from concept to
Excellent communication and presentation skills with senior
Demonstrated self-starter with an entrepreneurial mindset; problem
Working Conditions
Pay Range for Product Line Manager
The Product Line Manager base pay range $100,000 - 140,000 USD/annually. The listed salary range represents Kettle Cuisine’s good faith estimate for this position and represents the minimum and maximum for new hire salaries for the Remote location only. Ranges will be reviewed on a regular basis. An employee’s rate of pay within the range is determined by their qualifications, relevant experience, and demonstrated performance over time. In addition to those factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Hiring at the maximum of the range would not be typical to allow for future and continued salary growth. The Product Line Manager position is eligible for our comprehensive benefits package. Kettle Cuisine and all its legal entities comply with all federal, state, and local minimum wage laws.
This position is also eligible for a target bonus of 10%.