Certified Hereford Beef (CHB) is seeking aMarketing Managerto help grow the Certified Hereford Beef brand across retail, foodservice, distribution and emerging market channels.
This position bridgesmarketing and commercial growth, partnering with CHB leadership, the sales team, American Hereford Association (AHA) resources and customers to develop marketing strategies that create demand, support customer growth and strengthen the CHB brand.
The ideal candidate has3 5 years of experiencein commercial, brand or trade marketing within the meat, food, agriculture or consumer packaged goods (CPG) industries.
Key Responsibilities
- Develop and execute commercial marketing programs that support CHB's growth across retail, foodservice and distribution channels.
- Partner with the CHB sales team to support new customer acquisition and growth of existing accounts.
- Create customer-specific marketing initiatives, product launches, promotions and sales support materials.
- Lead the development of marketing content by providing strategic direction, messaging and creative oversight for photography, video, digital assets and promotional materials.
- Coordinate marketing resources through AHA and external partners to ensure consistent brand execution.
- Develop presentations, case studies and sales tools that communicate the value of Certified Hereford Beef.
- Support customer events, merchandising programs, trade shows and promotional activities.
- Measure marketing effectiveness and recommend improvements based on business results.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Agriculture, Animal Science or a related field preferred.
- 3 5 years of experiencein commercial marketing, trade marketing, brand marketing or a related role.
- Meat industry experience strongly preferred; food, agriculture or CPG experience will also be considered.
- Understanding of retail, foodservice and distributor marketing.
- Strong project management, communication and organizational skills.
- Experience collaborating with sales teams, customers and external creative partners.
- Working knowledge ofAdobe Creative Cloud(InDesign, Illustrator and Photoshop) with the ability to review creative layouts and collaborate on photography, video and digital content. Graphic design expertise is not required.
- Willingness to travel for customer meetings, industry events and trade shows.