Job DescriptionThe Job
Working closely with the Bev Go-to-market team and technical team, this roll will lead foodservice customer-oriented projects including market insight, communication, and promotion activities, etc. as well as human nutrition products.
Passionate to understand the needs of customers and their consumers, the trends of markets and segments. Show great marketing capabilities to strategic account and lead internal team on innovations and deliver sales revenue.
Your Responsibilities
Insight
- Be able to closely follow and track the most updated global trend for food & beverage, flavor, especially in foodservice market, and interpreter trends to fit company's strategy and product portfolio
- Quick learning and analyzing on global/regional reports and database
- Utilizing and analyzing databases such as Mintel & Euromonitor and other resources to develop insightful reports on market size & trends as needed
- Capable of managing a consumer insight study, both quanti and quali
- Fully utilize insight learning to build impactful story line for customer presentations
- Provide input to support strategic planning and the implementation of customer excellence marketing action plans
- Work closely with MCI team to deliver collaboration for synergized cross-subregion study
Customer Engagement
- Lead strategic account-based projects by,
Lead project team to think at a strategic level and deliver quality projects on timeDevelop compelling sales tools including customer facing presentation/demo/ innovation workshop for key accountsClosely work with strategic account and key persons to have great influence on businessInnovation part
- Lead and drive i2l (innovation 2 launch) campaigns to achieve targeted pipeline inflow
Lead and push forward the overall processLead market/consumer insight and brainstormingDrive internal evaluation and preparationMeasure potential sizing with commercial team and track closely with the customer visits and resultsCommunication part
- Support Wechat platform on product or solution, category related trends as well as ADM capabilities.
- Lead the development, maintenance and execution of advertising, print, digital, tradeshows and other promotional activities while ensuring conformity with company's branding.
Others
- Lead cross-function projects and barista on innovation demo
- Ready for coaching and leading people when business expanded
- Work closely with agencies to ensure high levels of service, support and effectiveness.
- Respond to market/global requests in a high level of professionalism, proficiency and effectiveness.
- Be able to create more efficient process internally and be able to convince top management team
Your Profile
- Bachelor's degree or above
- More than 7 years MKT experience in related industry: flavor, ingredients, Food & Bev FMCG or foodservice brands, as well as research firm or consumer insight consultant
- Good English both oral and written
- Team work spirit
- Self-motivation
- Ability to work under high pressure and multi-tasks
- Good communication skills to lead or corporation with cross-function team
- Willing to travel
- Strategic thinking
- Excellent presenting and logical story telling skills
#IncludingYouDiversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments - environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Culture, Engagement & Inclusion | ADM.