Job ID: R2000611651Job Description:The PC Optimum Marketing team is looking for a Marketing Specialist to support our Partnerships Marketing portfolio with a high degree of attention to detail, organization, and ability to manage multiple partners marketing portfolios. This person is passionate about developing and supporting with groundbreaking partner and customer focused marketing campaigns to deliver relevant member communications at scale. This person will juggle a number of responsibilities, including owning campaigns strategy & execution, briefing and proofing creative while managing stakeholders, and presenting post partner campaign reporting. The successful candidate will join a cross-functional group of high-performers who are driven to raise the bar, think outside the box, and grow PC Optimum from all facets of brand, lifecycle, and partnership marketing. We are looking for someone who is driven to get things done faster, smarter and more efficiently by putting PC Optimum members at the center of every decision they make.
What You'll Do:- Manage end-to-end partner marketing campaigns, from strategy development to execution and reporting, across a number of offline and online marketing channels
- Bring insights to the table around partnership marketing such as competitor marketing to help improve current and future marketing initiatives for each partner. Consider how new tests and learns can be implemented, measured and scaled to support the needs of each partnership
- Develop customer-focused and insightful creative briefs that inspire internal and external agencies.
- Share, proof, review creative and manage multiple stakeholders feedback in a timely and efficient manner
- In partnership with the Manager, develop annual marketing specific plans for each partner
- Be the Partnerships Marketing lead of major initiatives within PC Optimum and enterprise wide, such as Moredays and other specific offers during the year.
- Work in partnership with our Brand and Lifecycle PC Optimum marketing team and Cross-functional grocery divisions to secure marketing tactic placements, brief, and deliver assets to support marketing placement opportunities for our partners
- Collaborate within our marketing team, cross-functional groups and external partners, including Digital Messaging, Loblaw Agency, Loblaw Media, divisional and portfolio teams.
- Handle projects through all internal processes ensuring they are organized and on track including legal review, translations, workback schedule development etc.
- Report on campaign performance, provide monthly marketing recaps, etc. to our partners highlighting what's worked, not worked and area of opportunities
- Contribute to the achievement of business objectives, brand objectives, strategies and KPI's
- Strategically partner with Divisional grocery banners and Lines of Businesses teams to co-collaborate and develop brand campaigns to drive enterprise convergence and PC Optimum partnership marketing messaging throughout their channels.
What You Bring:- 2-5 years of meaningful work experience in partnership marketing, loyalty marketing, CPG/grocery marketing, or customer-based management role.
- Experience in navigating teams in a large matrix organization
- Experience, understanding and continual curiosity in the space of digital marketing platforms, innovation and consumer engagement
- Excellent presentation skills, as the role requires internal and external presentations to various stakeholders
- Exceptional interpersonal skills in order to effectively source information, obtain approvals and build relationships
- Strong written and verbal communication skills to communicate effectively with internal and external stakeholders
- Collaborative team player with strong communication skills
- An aptitude for data and insights with abilities to analyze data to provide key insights to inform marketing decisions
- Proactive individual with strong project management skills and the ability to prioritize multiple and sophisticated projects
- Good judgment and experience in the development of creative/communications, including brand standards, with a keen eye for detail.
- Strong communication skills and ability to influence others
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People. If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.