Job ID: R2000608955Job Description:Formulate and execute a comprehensive employer branding strategy that is in line with our business objectives and talent acquisition goals.
What You'll Do:- Evolve the enterprise Colleague Value Proposition and Employer Branding strategy by integrating our culture and values into our brand narratives.
- Oversee our social media presence on various platforms (LinkedIn, Twitter, Instagram, Facebook) to engage potential candidates, enhance brand awareness, and position us as a employer of choice
- Establish a framework and KPIs to evaluate the effectiveness of our employer brand among current colleagues and identify areas for continuous improvement across the organization.
- Develop engaging content (blog posts, articles videos, employee testimonials, infographics) that showcases our company culture, values, career opportunities, and employee experiences.
- Contribute to design sessions through creative concepts and input; be involved in the conceptualization and design of graphic applications from start to finish.
- Maintain brand guidelines for Employer Brand
- Partner closely with the Talent Acquisition team to create targeted recruitment marketing campaigns and utilize social media to source top talent for their lines of business
- Collaborate with internal stakeholders (HR, Marketing, Communications) to maintain brand consistency across all channels.
- Stay informed about latest trends and practices in employer branding, social media management, and talent acquisition.
Does this sound like you?- Bachelor's degree Marketing, Communications, Human Resources or related field
- 5+ years of experience in employer branding or social media marketing preferably within a Talent Acquisition
- Proven success in developing effective employer branding strategies in large organizations
- Excellent written/verbal communication skills with ability to craft compelling content
- Experience managing multi-channel content calendar with multiple stakeholders
- Strong understanding of social media platforms & analytics tools
- Ability to work independently & collaboratively in fast-paced environments
- Experience using data-driven decision-making for strategy development
- Passionate about employer branding with deep understanding of candidate experience
- Strong experience prioritizing tasks & meeting deadlines
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People. If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.